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IDEAS:

Ideas are REQUIRED … and the best way to generate ideas is by using Rapid Brainstorming techniques.

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TARGET AUDIENCE:

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MAPPING YOUR PATHS TO PROFIT:

2 very important things you need to understand here IF you want to maximize your profits are:

  • “not all contacts are created equal”
  • “the more data points you have the more money you can make”

When mapping out your paths to profits you want to also understand behaviors/contingencies and the 5 types of products

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DOMAINS & HOSTING:

Your website is the first step to getting your Lifestyle business online. To do this you need a domain name and a hosting account where you publish your website.

I recommend if you are just starting out you take advantage of the BlueHost $5.95 deal by clicking the banner below.

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SiteGround
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WORDPRESS & THEME:

While there are many options to build a website nowadays, I still only recommend WordPress.

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CONTENT:

Many people say Content is King! It is certainly a critical component to your online success, after all everything is content:

  • Blog Posts
  • Articles
  • Social Media Posts & Tweets
  • Ads
  • Products & Courses
  • Email Marketing
  • Lead Magnets
  • Sales Pages

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TRAFFIC:

Traffic is a funny topic to discuss. Everyone tends to assume their problem (lack of sales) is because they don’t have enough traffic. While this is partly true … traffic by itself will only help so much. However, without traffic you’re not likely to make any money.

There are only 2 types of traffic:

  • Free (ie. Organic)
  • Paid (ie. Ads)

In the early days it is best that you primarily focus on FREE traffic. Here are 25 Ways To Increase Traffic To Your Website. When it comes to FREE traffic, it all comes down to hard work, consistent effort over a long term period, and understanding basic marketing fundamentals.

Don’t worry … I will talk to you about paid traffic shortly 😉

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FUNNEL & INFRASTRUCTURE:

Sales Funnels can be hard to understand initially. However, once you get the basic terminology it will become clearer.

After you’ve learned more about sales funnels, you will need to build your sales pages. I use ClickFunnels and it’s fantastic! You can build sales pages, opt-in forms, video courses and so much more. Sign up through our affiliate link to get started.

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PRODUCT CREATION:

Now that you understand the basics of a “funnel” it is time to start thinking about creating your first online course. This is the key to controlling your online success … a good training course or product can catapult you to 6-7 Figures success practically overnight.

8 Steps to Creating, Promoting & Profiting from Online Courses: Creating an online course is the best way to showcase your expertise and convert email subscribers to paying clients.

To make it easy to understand, I’ve created a quick cheat sheet for you.

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TRAFFIC:

Now let’s talk about paid traffic! Paid traffic is really the key to exploding your income / scaling to 6-7 figures of revenue. Most people get terrified when it comes to the thought of spending money on ads … the reason is they are scared of losing money! Well the REAL REASON is they know that they have no idea what their funnel conversions are.

Simple rule … you want to keep your customer acquisition cost less than 50% of your product/course price.

For example, let’s say you have a $100 product … you can safely pay up to $50 to acquire a customer.

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OPTIMIZE & SCALE:

“Tiny Hinges Swing Large Doors” ~Ryan Deiss

The last step is to set up a system to track every conversion point in your funnel. This data will hold the keys to discovering all of the hidden profits in your business. You should review this data daily for the first couple of weeks, it will help you determine your the most profitable conversion priorities.

Link to Funnel Calculator Sheets:

  • Webinar Funnel
  • Multi-Product Funnels
  • Email to Sales Page

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